Taking over as Editor of a weekly football magazine with sales of 110,000 a week, Chris Hunt reinvented the title and doubled the sales in 18 months, making Match the biggest-selling football publication in the country for the first time in its 15-year history. With sales that peaked at 242,000 in August 1995, a minimum 30,000 lead was maintained in the weekly football market for the remainder of his Editorship. In total he was in charge of 399 issues.
Match was voted Most Improved Magazine at the 1995 EMAP Awards. In 1996 Chris Hunt became EMAP’s Editor Of The Year and was shortlisted for the prestigious PPA Editor Of The Year Award. Launching Sported! in 1997, and with responsibility for Match offshoot Big Shots, he managed an editorial department with 35 staff and was simulatenously Editor of a weekly, a fortnightly and a monthly.
In his time at the title he evolved a special projects strategy and produced a successful range of hardback books, including the Match Diary, the Match Annual, the Match Euro 2000 Guide and a series of official club yearbooks for Leeds United, Newcastle United and Chelsea.